Fan pages or Facebook business pages are all the rage. They're easy to create, they're simple to join. By joining one, there is very little downside. It isn't like loading software and doesn't tie up memory. It will increase an individual's network because of links with others who share some common interest. All around, fan pages are a good deal for everyone.
But one thing about them which is a vastly underutilized tool is the "Discussions" tab. Very few people would know this, but for someone who likes to blog, a discussion topic makes a great and easy home for a blog entry on any business page, just by starting a topic, posting content and then taking note of the link. If you happen to start a discussion on a fan page with a huge following, you have access to that readership.
The trick though is to make sure you post that link in as many places as you can. One thing you don't want to do is SPAM. So posting the link may be acceptable in some places, but not in others.
For instance, I'm an administrator for several fan pages. Some are for clients, some are for charities and organizations which I want to support and one is simply designed to support the industry of artists and social media marketing (and where the two intersect). You'll understand that makes sense because our company, Smart Group and Gallery is a collective of artists who also want to help clients with marketing using our unique artist-centric approach using social media solutions for businesses.
The page is called Interactive Social Media Discussion Board. If you're reading this, please take a break and go there now and become a fan. Feel free to use it to your benefit. We won't consider you SPAMMING in the least. The site is built with the theory that we can always find ways to help each other. You'll notice a wall post from the same day as this entry entitled "Creating more traffic using the discussions tab..."
I'm posting the same general message as that content from within that site, which was posted as a Topic in Discussions. Now notice that it also has a link of its own
You see the miracle of this stuff is how fast you can guide traffic. So go find where the traffic is and learn how to "talk" to the people in that flow of traffic. Don't SPAM but be genuinely interested in them. By proving to them you are, they typically will be open to whatever you want to talk about, even if it is to promote a product or service. Just be polite and honest. People dig that!
Now, go have a great day!