Arts groups such as non-profit community organizations have their greatest marketing tool at their finger tips--their computer keyboard! Social media is a custom made solution for arts organizations which are challenged by shrinking public funds, desperately needed to support their missions.
Photography is one way to tell the story. Putting together virtual "galleries" is not that difficult using Flickr, Facebook, blogs and websites. Arts galleries, in fact are finding that their on-line galleries will drive traffic to their physical location.
Compared to print collateral, gallery owners find that the best way to promote their public presence is effectively using Flickr, their homepages, and the thumbnail versions of their logos. When it comes to good, solid content being shared in multiple ways, Flak Photo has made a model of itself. With a six day a week photo newsletter and links to Twitter and Facebookthe site is well positioned for necessary links. But the distinguishing factor of Flak is how it offers photographers a chance to promote their work.
A great project that illustrates effective use of social media for the arts comes from the Brooklyn Museum of Art. They run a crowd-sourced exhibition with curation via the photography exhibition.
Arts organizations have learned to be creative and nimble to stay alive. The smartest ones are using all the help they can get from experts who know how to get the most bang for the buck by expertly managing their social media opportunity.