Alex Badalic is a writer and a businessman and he happens to do so in five languages. He is also very astute at social media marketing, though he wants to point out that he is not an agency or an "advertising man." He likes the saying by Ogilvy, "Not rules, fools, tools," which I read for the first time on his website today and find to be an anthem of wisdom.
As the fifth part to a series "Tracking and Measuring Buzz on Social Media," he posted this article in mid-April. I suggest that everyone who wants to be more effective using social media and with internet communications in general should follow his discourse here
Enjoy and remember--leave him a note and suggest him to others who you want to help!