Case Study

This post will be about work we're doing for the Springfield Regional Opera of Springfield, Missouri.

With 30 years doing opera in the Ozarks, our local opera company is struggling. It is not unusual for and opera company to struggle, especially in this economy. To do "grand opera," it is very expensive. Not to mention that the audience has aged and SRO (Springfield Regional Opera) has not been building a younger base.

The new president of the board, Les Brown Jr. of Les Brown and the Band of Renown is making great suggestions and things are working. The SRO is starting to do more contemporary performances out of costume, along the lines of The Three Tenors and modern versions of La Boheme. The other performances such as Voices of Christmas and recently a performance called Jazzaria, which combined Jazz with classical have been big successes.

Smart Group and Gallery has launced a new social media campaign. We've produced a new poster, showing the face of a four year old "diva" and several short videos, with the intention of building a new base of music lovers and positioning the performance as fun.



With just two weeks until the performance and starting with a small base of about 350 Facebook members, our goal to sell out the house of 375 seats will be a good measure of the effectiveness of the campaign.