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Five Ways to Use Social Media for Business

This is a paraphrase of a recent article by John Jantsch in Social Media Today. For the whole article go here

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1) Follow up with prospects

The suggestion is instead of following up with a call or email to someone you just met at a luncheon, to add them to LinkedIn and send them an article pertaining to something you were discussing and show them how to create a custom RSS feed for their business to get tons on information about their industry.

2) Stay top of mind with customers

Several suggestions from recording a video about a customer experience and uploading it to your YouTube channel to blogging about a customer experience were mentioned.

3) Keep up on your industry

Subscribing to industry blogs, using Google Reader and Google Alerts to using paid services such as Radian 6 and Trackur were mentioned.

4) Provide a better customer experience

Here he mentions industry tools and this one in particular called Central Desktop

and last but not least:
5) Network with potential partners

Here John talks theory about building a strategic partnership strategy. We hope you'll join us at our strategic partnership network called Interactive Social Media Discussion Board

This has been a tremendous asset for us and it can be for you and your business too!

So What Are You Doing?

As part of the baby boomer generation, we at Smart Group are part of the later demographic to catch on to the Twitter "craze." But it is important that we strive to catch-up because as "social" goes mobile, and people are connected to friends and businesses through their phones, we need to help clients navigate this terrain so that they are successful with their social media approach to business.

This video is very basic, but if you haven't seen it and you're new to Twitter, it may be helpful. If you are a sophisticated Twitter user, you may find access to this video helpful, so you can recommend it to people who don't understand it.

Enjoy!